Leslie Ann Hall

Leslie Ann Hall is the Founder and CEO of Iced Media, a fiercely independent, women-owned digital agency helping brands grow at the intersection of beauty, media and commerce. Over two decades, Leslie has built Iced Media into one of the industry’s most trusted growth partners, known for helping brands scale across e-commerce, retail, social commerce, and emerging discovery channels. Her expertise sits where beauty buying behavior is changing fastest: performance media, creator-led content, TikTok Shop, social commerce, and AI-powered search.

For more than twenty years, brands including L’Oréal, Walmart, Paula’s Choice, Moroccanoil, SkinCeuticals, Neutrogena, Anastasia Beverly Hills, Covergirl, Saie, Glow Recipe, and many others have relied on Leslie and Iced Media to navigate an increasingly competitive and fragmented beauty market. While the industry often celebrates the brands, products, and campaigns that dominate culture, Leslie has frequently been the strategic force behind the scenes, helping translate consumer attention into measurable growth, retail performance, and long-term enterprise value.

Leslie’s entrepreneurial advantage has always been her ability to see where beauty buying behavior is moving before it becomes obvious. She positioned Iced Media early in paid social, early in TikTok, early in TikTok Shop, and now early in AI-powered discovery and agentic commerce. Under her leadership, Iced Media became BeautyMatter’s Best Digital Agency twice, a Meta Business Partner, Snapchat Business Partner, TikTok Marketing Partner, and one of the first badged TikTok Shop Partners in the U.S.

Leslie has become a trusted industry voice and community builder, speaking at leading beauty and retail conferences and contributing to the conversations shaping the future of commerce. Driven by the belief that access creates opportunity, she launched OPEN Fellows, a fellowship designed to expand mentorship, visibility, and industry connectivity for exceptional professionals across the digital beauty landscape. She also gives back as a CEW Small Business advisor and Andreessen Horowitz TxO mentor, supporting emerging founders and the next generation of entrepreneurs.

Leslie is also a mother of two sons, Jordan and Jude, a yogi, a Buddhist, and a self-professed beauty junkie. Her Buddhist practice informs a leadership style rooted in intention, service, and humanity, while her lifelong love of beauty fuels the curiosity, creativity, and passion behind her entrepreneurial journey.