Ian Michael Crumm

Ian Michael Crumm is a celebrity esthetician, content creator, and founder of BOYS IN BEAUTY™, a cultural collective and membership community redefining how men engage with beauty,
grooming, and self-care. Through BOYS IN BEAUTY™ Crumm brings together voices across beauty, media, wellness, and brand innovation to challenge outdated perceptions around masculinity and
expand the conversation around beauty inclusivity.

Known for his results-driven approach to skincare, Crumm has partnered with leading beauty brands while building a platform rooted in education. His advocacy work includes partnerships with
organizations such as the The Skin Cancer Foundation, the Melanoma Research Foundation, and the Look Good Feel Better Foundation, helping bring greater visibility to skin health,
sun protection, and confidence through beauty.

Through, BOYS IN BEAUTY™ Crumm continues to make beauty more approachable, culturally relevant, and inclusive for the next generation of consumers.